Press Release
For more information contact:
Liz Nightingale - Schumacher Marketing Communications - 212-213-7978
Jonathan Rich - WaterAid America - 347-262-9115
SCHUMACHER TERRA, THE NEW BRAND FOR EARTH-FRIENDLY DECORATING, DEBUTS WITH THE BY NATURE COLLECTION
New Schumacher collection to support
WaterAid America—An Industry First
In its on-going effort to bring environmentally responsible products to the design community, Schumacher is launching its Schumacher Terra™ brand of eco-friendly fabrics and wallcoverings. The products featured under the Schumacher Terra label include natural and renewable materials — linen, jute, bamboo and certified organic cotton — and meet authentic third-party certification, such as USDA certification and Oekotex standard 100, for environmentally and socially responsible processes, from field to finished product.
Headlining the new Schumacher Terra brand is the By Nature Collection of luxurious organic cotton fabrics. Perceivably softer than standard cotton, these chemical-free fabrics come by their rich, sumptuous hand naturally; the fibers have not been broken down by chemical washes and finishes and the water discharged at the completion of the process contains no pollutants. Learn more about By Nature and download the brochure.
The organic cottons in the By Nature Collection have relaxed, washed-finish hues inspired by the natural palette of earth, sea and sky. Stronger than traditional cottons, many of the organic cotton offerings in this collection are washable, and come in a range of solids, stripes, wovens, and classic and modern prints. The By Nature Collection of organic cotton is grown without materials harmful to humans, animals or the soil and is processed under the Global Organic Textile Standard and other certifying agencies to assure purity with environmental and social responsibility.
“In the past, designers and consumers have perceived sustainable fabrics as muted and monochromatic and plain,” according to Susan North, Schumacher’s Vice President of Design. “In conceiving the By Nature collection, we wanted to break the mold by offering an unexpectedly vibrant color palette, bold patterns and ultra-soft hand not generally found in eco-friendly textiles.”
To celebrate the launch of its first collection under the Schumacher Terra label, and as part of its ongoing commitment to a healthier planet, Schumacher is proud to announce that it has allied with WaterAid America, the world’s leading non-profit organization dedicated exclusively to working with people in many of the world’s poorest countries to improve access to safe water, sanitation and hygiene education. Schumacher will contribute 2% of the proceeds from the sale of its By Nature Collection to WaterAid America.
“The decision to team up with WaterAid America was a natural one,” said Corinne Kevorkian, President and General Manager of Schumacher. “The textile manufacturing process involves heavy consumption of water. At the same time, preserving the quality and availability of safe drinking water concerns all of us, including Schumacher. The By Nature collection contributes to this goal through its environmentally responsible production process. Our program with WaterAid takes our commitment a step further by directly providing access to safe water to communities around the world where the needs are most urgent.” Patricia Dandonoli, President and CEO of WaterAid America, is delighted to welcome Schumacher, an industry leader, as a supporter of WaterAid’s mission. “The business community has an important role to play in ensuring and safeguarding access to safe drinking water. WaterAid is grateful to Schumacher for their tangible support, which is helping us reach thousands of marginalized and vulnerable people with safe water and basic sanitation.”
About Schumacher
The Schumacher brand is known for textile and wallcovering design of the highest quality. Its signature looks encompass a diversity of design and include classic luxurious silks and European derived wovens as well as innovative modern design gathered from sources around the world. Historic interpretations and reproductions, often in collaboration with museums and historic foundations, have also been a central part of the Schumacher heritage and continue in our collections today. The Schumacher brand has been a consistent resource for the essential needs of interior designers, from versatile sheers and solids to opulent textures and velvet plains. www.fschumacher.com
About WaterAid
WaterAid is the world's leading independent non-profit organization dedicated exclusively to working with people in the world's poorest countries to improve access to safe water, sanitation and hygiene education. Founded in 1981, we operate throughout Africa, Asia and the Pacific region and have helped more than 11 million people gain access to safe water through low-cost, sustainable projects that can be locally managed and maintained. With a goal of expanding operations to assist 1.3 million people to gain access to safe water and 1.5 million people to gain sanitation this fiscal year, it has earned a worldwide reputation for its effectiveness and leadership and garnered numerous national and international awards, including the prestigious Stockholm Water Prize. www.wateraidamerica.org
